Jen Zwilling and TSA Youth Ambassador Program Featured on Doritos
As a 2007 BRICK Award winner, Jennifer Zwilling and the TSA Youth Ambassador Program will be featured on bags of Doritos. The new Doritos packaging, which will be available nationally in May, will feature a photograph and profile of each BR!CK Award winner and finalist. The Doritos brand announced that it will recognize BRICK award winning inspirational individuals by sharing their stories with millions on bags of Doritos tortilla chips. Jen will be featured on the 13 oz. Nacho flavor bag.
"We know young people today want to make a difference in the world, and they have a voice to be heard," said Ann Mukherjee, vice president, marketing, Frito-Lay. "Doritos recognizes that this voice is only as loud as the stage they are given and that's why Doritos is providing these inspirational young people with a creative outlet to share their stories."
"It doesn't matter how rich or famous you are, the only way to get your mug on a bag of Doritos tortilla chips is do something amazing. These kids rock. They are like do-good Olympians," said Nancy Lublin, CEO of the BR!CK Awards.
The Doritos brand is a trademark of Frito-Lay North America, the $10 billion convenient foods division of PepsiCo, which is headquartered in Purchase, NY. In addition to Frito-Lay, PepsiCo divisions include Pepsi-Cola, Quaker Foods, Gatorade, and Tropicana. (Article from early 2008)